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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format. You should even consider creating a blog and reposting your newsletter articles on it. I would recommend to post in on your website and even create an RSS feed.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. Screen out negative keywords (continuously screen them out!)

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Consider what is taking the place of the blog: social sites like Facebook and Twitter. Keyword reports from PPC programs: filter this report by conversion rate to find keyword topics PPC demonstrates will historically generate an action. Early bird rates expire March 4. Are you a Search Engine Watch Member? |

SEO 40
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The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

Remarkable content that leaves a lasting impression and engages the reader to take action such as requesting access to your Webcast or asking to get in touch with you to learn more about your solution. Do you set it free and make it easily shareable via Email, Twitter, Facebook?

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. Improved conversion rate.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships. Improved conversion rate.

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How to Calculate Social Marketing ROI

Paul Gillin

The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. It turns out that both programs are equally successful in boosting renewal rates, but the webcast promotion has a better ROI. The webcast is probably the smarter incentive to offer.

ROI 50