B2B Marketing: Do you know how much your CEO really invests in demand generation?
markempa
SEPTEMBER 28, 2010
For most of us, the phrase “demand generation” conjures up things like campaigns, social media, trade shows, and the corporate website. They leverage LinkedIn and InsideView. Instead, there are a lot of marketing departments that have low lead-to-sale conversion rates. But what about sales prospecting? They network.
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