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Six Lead Generation Trends to Watch in 2021

Webbiquity

Personalization not only enhances the prospect’s experience but also helps you attract more leads and positively impact the conversion rate. Conversational marketing via the use of live chat will be on the rise in 2021. You can connect with him on Twitter or LinkedIn. So much so that a J.D.

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Only B2B - Untitled Article

Only B2B

More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base. Did you know that 32% of B2B marketers believe webinars and webcasts are critical to the success of their content marketing strategy? For B2B industry, it seems to be catching on now. Source: Copyblogger.

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Hey Marketing: An Inquiry Is Not A Lead

Marketing Insider Group

So, what is getting in the way of so many sales and marketing conversations? Someone who downloads a white paper or registers for your webcast is not a lead. What Is The Average Conversion Rate From Inquiry To Lead? There is a ton of research out there on lead conversion rates , and some of it is even done by industry.

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Finding Your Social Media Niche – A Guide For B2B Small Businesses

The Lead Agency

This is particularly effective for marketers, because the more targeted your audience is, the higher your conversion rates are likely to be. A simple Google Search can get you far. Major social networks such as Twitter and Facebook have become increasingly overcrowded, making it much harder to stand out and gain results.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Just 55% use Google+. The top metrics used by B2C marketers to measure content marketing success are website traffic (62%), sales (54%), higher conversion rates (39%), and SEO ranking (39%).

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. For example, you can mention on your twitter profile that you've just released a new blog post or newsletter. youtube landing pages enewsletter RSS webinars / webcasts Google.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)