50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To
SmartBug Media
MARCH 19, 2021
5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. Although the concept of account-based marketing can be traced back to the early 1990s , it wasn’t until Terminus introduced the Flip My Funnel movement in 2016 that this methodology really started to grow in popularity. ABM Leadership Alliance.
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