Only B2B

JUNE 30, 2023

By analyzing buyer behaviors, activities, and engagement patterns, businesses can gain a deeper understanding of their audience’s intent and tailor their strategies accordingly. Understanding their online activities and intent can significantly impact the success of marketing and sales efforts. times higher conversion rate.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Only B2B

FEBRUARY 6, 2024

Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

NetLine

DECEMBER 27, 2023

Integrating intent data into these platforms enables you to personalize your messaging based on the behaviors and interests of your target audience as well as identify the right moments to engage with prospects based on their intent signals. It makes it easier to identify and align data elements.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Oktopost

OCTOBER 8, 2023

Based on your prior interactions with prospects and their intent signals, you can identify their primary product needs. Boost your sales with prospect nurturing According to Forrester Research, successful lead nurturing results in a 50% increase in sales-ready leads. Interested in the power of social selling?

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

SmartBug Media

MAY 13, 2022

Let’s take a closer look at different ways your marketing team can leverage intent data to help sales close more deals—and close them faster. Using intent data to prioritize accounts leads to higher conversion rates, better alignment with sales, and shorter sales cycles. Are they going to Forrester?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Martech

MAY 4, 2022

Here are three ABM strategies, stemming from these pillars, Cerretani believes can help marketers improve their conversion rates. They should analyze their visitors and determine how engaged they are with conversion-friendly content, such as pricing pages or customer case studies. Incorporate ABM into top-of-funnel channels.

Account Based Marketing 99

Account Based Marketing ABM Webinar Metrics Effectiveness 99

Directive Agency

FEBRUARY 22, 2019

As a result, to afford the same amount of clicks at the same conversion rates, PPC managers are having to pay more for every conversion and lead. In the past few years, Google has introduced new automated bidding strategies including Maximize Conversions, Target Outranking Share, and Maximize Impression Share.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45