Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns
Launch Marketing
NOVEMBER 21, 2018
Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Some key metrics to keep an eye on include CTR, CPC, number of conversions, conversion rate and cost per acquisition or cost per lead (CPL).
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