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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Some key metrics to keep an eye on include CTR, CPC, number of conversions, conversion rate and cost per acquisition or cost per lead (CPL).

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Hinge’s Fab Five: January 2014

Hinge Marketing

Short and to the point, this post brings to light how to optimize your PPC campaigns for metrics like cost per lead (CPL) and conversion rates with step-by-step instructions for use in Google AdWords and your Bing account. On Twitter or LinkedIn? 7 Things Content Marketers Can Learn From Fiction Writers.

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

48) SEO is the top channel for sales conversions, with 15% of marketers reporting it produces above average conversion rates in 2013. 50) 15% of marketers say SEO delivers above average sales conversions. 54) 13% of marketers noted that social media generates above average lead conversion rates.

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The Ultimate Guide to PPC

Hubspot

Social refers to any ads that you see on social media, including Facebook, LinkedIn, Twitter, and Instagram. The goal of testing your ad is to increase both your clickthrough rate and your conversion rate. Follow landing page best practices to increase conversion rates. PPC campaigns are no different.

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How To Boost Your ROAS By A/B Testing LinkedIn Ads

Envy

LinkedIn's lead conversion rates are three times higher than other major ad platforms, so with over 800 million members comprised mostly of professionals and business decision makers – running B2B campaigns on LinkedIn should technically be a guaranteed lead-bonanza. all of which might influence your ad’s conversion rate.

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

Leads will move through your funnel so that your conversion rates rise, and clients will hopefully no longer drop out and “use” you for as long as it suits them. Even if you’ve never done lead generation before, you still need to know what kind of conversion rates you have across your various traffic channels.

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5 Steps to an Agile B2B Content Marketing Strategy

KoMarketing Associates

The metrics you focus on are entirely dependent on program goals – if you’re writing content geared toward bringing quality organic traffic to the site, focus on sessions, users, new users, time on site, and bounce rate. Start a conversation with us on Twitter ! . Pivot Strategy.

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