Paul Gillin

FEBRUARY 7, 2011

In fact, the conversion rate of prospects who have signed in to the CareOne Community is a remarkable seven times higher than that of non-members. In addition to the remarkable conversion rates for community members, CareOne has realized other benefits. The Insight Dividend.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

JULY 19, 2013

Did you know that e-mail still has a significantly higher conversion rate than any other B2B Web traffic source? It will be for a long time. Be careful of dismissing mature technology just because it isn’t cool any more. Read more and download the full report at “ 2013 Fortune 500 Are Bullish on Social Media.”

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

JUNE 24, 2010

What is the conversion rate of webcast viewers versus people who download a white paper? Conversion rate. However, another option would be to focus on improving the white paper’s conversion rate. In fact, doubling the rate would drive ROI to 400%, making this a potentially higher return action.

ROI 50

ROI Paid Content Social Marketing Webcast 50