Crimson Marketing

MARCH 24, 2015

The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision. White papers. 67% of #B2B tech buyers prefer social content at the top of the funnel Click To Tweet.

Top of Funnel 100

Top of Funnel Digital Marketing Funnels Case Study Case Studies 100

Crimson Marketing

OCTOBER 8, 2013

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content. White Papers.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

OCTOBER 16, 2014

Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. She names some of the tools and methods her team uses to manage content so that sales reps can quickly and accurately deliver buyers what they need. Demand Generation Podcasts'

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. White papers. Guest blog posts.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. White papers. Guest blog posts.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

JUNE 16, 2015

“How do you start to tie together very deliberately all of the parts of marketing in an orchestrated way, that help(s) you reach the prospects you want to get to, get them to the content you…want them to consume and take…action…to engage with you further?” Box’s mission is to make sharing, accessing, and managing content ridiculously easy.

Sales Management 100

Sales Management Top of Funnel Planning Marketing Funnels 100

Crimson Marketing

JANUARY 19, 2015

Eccolo Media recently conducted a survey of B2B technology influencers (33%) and decision makers (67%) on what content forms help them make purchase decisions. . The least consumed content types are eBooks (24%) and podcasts (24%).” The post Infographic: What is the Most Valued Content for B2B Technology Buyers?

B2B 100

B2B Paper Case Study Case Studies 100