Customer Experience Matrix
MARCH 9, 2011
In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. This simplifies content creation. The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. But an early exit rule is harder to find. -
Customer Experience Matrix
JULY 20, 2009
These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. Information can come from sources beyond the lead itself.
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Customer Experience Matrix
SEPTEMBER 1, 2009
The system already has an email authoring tool, which includes a graphical editor and works from user-defined templates. The system's main reports all relate to Web behavior: visitors, traffic source, search terms, and pages viewed. Extending this to build Web forms should be pretty simple. Pricing is also aimed at small businesses.
Customer Experience Matrix
JULY 14, 2009
Summary: SiteCore has added extensive analytical and marketing features to its Web content management system. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features. The advantage of page-based scoring is that the scores adjust automatically to new Web contents.
Customer Experience Matrix
OCTOBER 2, 2011
HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic. This involves strengthening its “middle of the funnel” tools for more powerful email, better segmentation and content selection, and enhancing lead profiles with data from social media.
Customer Experience Matrix
MAY 6, 2010
Pages can be built with Genoo’s free standard design templates or clients can pay Genoo $500 for a custom template. All pages are built and managed through a content library, which can also contain materials such as images, downloadable files and link lists. Commenters are automatically entered as leads into the Genoo database.
Customer Experience Matrix
APRIL 20, 2011
The system provides a social media publishing tool that automatically creates links with embedded Google-Analytics-compatible identifiers for campaign, content, and source. This overcomes the fact that social media traffic often can’t be tied to a referring Web site. make a purchase or take some other targeted action).
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