Everything Technology Marketing
FEBRUARY 19, 2011
The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.
Everything Technology Marketing
OCTOBER 14, 2009
By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that. Those were just some basic questions for LinkedIn – there are more in-depth questions that apply to the other social media marketing sites. However, the tech people do have a place in the social media realm.
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Everything Technology Marketing
JUNE 27, 2013
Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing?
Everything Technology Marketing
JULY 6, 2013
Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video.
Everything Technology Marketing
APRIL 12, 2011
Our B2B content marketing survey is the most popular survey we have produced to date. We asked over 20,000 B2B marketing professionals to share their collective insight on B2B content marketing issues, trends, and preferences. In short: why do we care about content marketing? Content not critical for social media engagement?
Everything Technology Marketing
JULY 17, 2013
If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king. It is through content that many other online marketing channels flow best. All of these lead to more web visitors through social media and SEO.
Everything Technology Marketing
MAY 30, 2012
Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision. Should I outsource content creation? What forms of content work better than others?
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