Digital B2B Marketing

JANUARY 19, 2012

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. The problem is, Google+ Brand Pages are not the ticket to SEO success. Brand pages for SEO benefit have three key challenges: Developing an audience. Each has its challenges.

Google 100

Google SEO Branding Brand Identity 100

Digital B2B Marketing

APRIL 11, 2013

B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). We said content marketing was cheap.

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Digital B2B Marketing

MARCH 12, 2014

You know millions of people saw your content. Your SEO program didn’t make then read it. A content promotion program didn’t make it suddenly appealing. These are ways people find your content, and without them your content marketing would fail. B2B Content Marketing and Understanding Visitor Intent.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

DECEMBER 6, 2011

Create Content For Your Audience Create content that addresses your audience’s priorities, problems and solutions, using the language they use. Describe your content accurately in titles, headlines and links. and GetCurata can bring content you find onto your site. Think Twylah.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

DECEMBER 6, 2011

Create Content For Your Audience Create content that addresses your audience’s priorities, problems and solutions, using the language they use. Describe your content accurately in titles, headlines and links. and GetCurata can bring content you find onto your site. Think Twylah.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

MARCH 15, 2012

Traditionally, inbound marketing has been functionally defined as the combination of search, social and content. Content Is at the Core Content strategy and development is core to inbound marketing. Your content is what makes finding you valuable. The content may be valuable, but the experience is degraded.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100