Customer Experience Matrix
JULY 10, 2013
sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.
Smashmouth Marketing
JUNE 25, 2009
As we grew and gained experience with what worked and what didn’t in terms of messaging and website content, we began running enough campaigns that we wanted to automated them, and that’s where Genius Enterprise comes in. More detailed review of Genius Enterprise and some real world results in Part 2. sales genius.
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Content Standard
MARCH 20, 2017
Your content strategy has to target your lists to their bull’s-eye, and to do that, you must segment. Segmentation takes care of that, serving up content that people—individuals—care about. You can segment with a conversion vengeance by using some A/B testing so you can offer unique, focused content to targeted clients.
Inbox Insight
FEBRUARY 26, 2018
According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. It can be used across subject lines, templates, content, call to action buttons, copy, imagery, you name it.
Online Marketing Institute
JULY 31, 2009
One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. All rights reserved.
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