Chris Koch
MARCH 4, 2011
This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. Today, publishers must substitute traffic quantity for quality of subscribers to get advertisers to buy. Measure relevance, not output. Try all of them.
Chris Koch
JANUARY 28, 2011
It’s relevant but still a step removed from the truly personal connection. Testing the popularity of content. In other words, you had two avenues of attention and traffic that both complemented and competed with one another, at least from a branding perspective. Owyang’s traffic dwarfs that of the company.
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Chris Koch
DECEMBER 2, 2011
I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. I’m not a slut, I’m a snob. Actually, I’m not a slut. I’m more of a snob. I still believe that.
Chris Koch
DECEMBER 2, 2011
I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. One was that a sweepstakes drove 43% of the traffic to Eloqua’s Facebook page, far more than other sources. I’m not a slut, I’m a snob. Actually, I’m not a slut. I’m more of a snob. I still believe that.
Chris Koch
JULY 10, 2009
We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 Sync your content to the stages of the buying process.
Chris Koch
AUGUST 3, 2010
Lack of relevance is a ticket to deletionville. We need to understand their experiences and offer content that fits their needs. Rarely do those links lead to paid content. Those who make their content freely available will have many more readers than those who don’t. Empathetic. Sharing is the currency of social media.
Chris Koch
AUGUST 3, 2010
Lack of relevance is a ticket to deletionville. Gaining a reputation as the first with the latest news in your chosen subject area increases your relevance among others in your network and helps attract new followers. Rarely do those links lead to paid content. Participants need to stop and assess the waters before plunging in.
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