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What Social Media Can Learn From Content Marketing

Convince & Convert

Strategy + Content = Successful Social. Is content overheated these days? How can we balance content with quality and quantity? These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise.

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9 of the Best Video Marketing Examples From B2B in 2019

Vidyard

Have you ever Skyped in space? Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! ” Skype?

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Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

Why “building awareness” doesn’t always mean “pushing sales” How non-monetized programming can lead to organic engagement that beats paid social. “I build it first with good content, and once it starts to break through, begin layering on the paid.” Quotes From This Episode.

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15 Podcast Tools to Take Your Show from Good to Great in 2019

Hubspot

With Skype, you can record video and audio right in the program. Skype is a great option for podcasters because it's free and easy to use. Skype and Zoom are fairly similar options, however, the recording files differ. This will record both video and audio, so it's easy to post to YouTube if you want. Price: Free.

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When and How Does Snapchat Work for Business

Convince & Convert

With a team of content and social media managers at his side, Carlos has driven social to becoming a key part of BMC’s sales funnel. As Carlos says, there is no silver bullet to social media and you have to know the intricacies of each platform to properly position it for your organization. ” —@CarlosGil83.

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How 3M Uses Daily Science to Maximize Social Results

Convince & Convert

Adding to this already impressive American presence the fact that two-thirds of their business is outside the US, then you really begin to get an idea of the scale of 3M and its global impact. How do you balance product sales, brand awareness, and local content activation? Why content starts with communications.

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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. Nevertheless, after owning & dominating & some of them even playing the role of marketers in the B2B industry for over a decade, the millennials grew up.