Digital B2B Marketing

AUGUST 11, 2011

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? More importantly, social media is much closer to an opt-in channel than email. Preparing for opt-in marketing requires recognizing your audience is in control. Be Uniquely Valuable.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

MAY 17, 2011

Marketers need to move beyond today’s content for contact information exchange and embrace new ways to drive demand and capture more interested and qualified contacts. Relevance is the New King. It is no longer content or context. Relevance requires BOTH. This will be the new bar for relevance. Publishing.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Leads 100

Digital B2B Marketing

DECEMBER 8, 2011

Opt Out Customers Do not continue to retarget someone after they have converted. Consider Context Limit your retargeting campaign to content that is contextually relevant or on an adjacent topic (for instance, business content for an enterprise technology offering). As a marketer, is this too restrictive?

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100

Digital B2B Marketing

MARCH 4, 2011

If you change your mind, you can easily opt out any time you receive a partner email from us. Ziff does not rent their lists only to a carefully-selected list of companies with timely and relevant information. While all major marketers should understand email today, email is Kodak’s marketing, not their core business.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100