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Redefining the Role of the CMO

Buzz Marketing for Technology

Jeff – Moving the business model from broadcast to a narrowcast model. times per minute for 43 minutes – to make it more relevant to end users – making it more branded content. Whopper Freakout – that spawned lots of parodies on YouTube – got a lot of hits and generated tons of traffic on the web.

CMO 100
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Design Your Video Marketing to Capture Attention Faster

Vidyard

Everyone knows the nagging feeling of eternity as you hover over the “Skip ad” button on YouTube, so it’s now more important than ever to consider how much time you actually have to hook your audience with your video marketing. So what’s a modern marketer to do with these precious eight seconds?

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4 Video Marketing Metrics You Can’t Live Without

Vidyard

Are you diving into YouTube analytics to optimize your online video content on an ongoing basis? then you’re probably with majority of marketers who do not frequently analyze their YouTube video marketing performance. If you answered “no” (and be honest!)

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So you wanna make a viral video?

Vidyard

Whether it be the Gangnam Style music video, Charlie visits the dentist or a super bowl commercial, the media and those of us at home love getting behind these videos to watch, discuss and share awesome content. Most of the time, I advise my clients to forgo the word viral and just focus on delivering an awesome campaign.

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Do I Need A Video? 5 Questions To Ask For Your Next Campaign

Vidyard

Facebook has expanded their video presence dramatically, and over 700 YouTube videos are shared on Twitter every minute. And the fact that it’s very hard to get a ton of interest in your wide-audience video unless the content and concept is spot-on. Think back to the last marketing video you saw on YouTube that made you cringe.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. Google+ Pro Tips Round-Up: Week 1 by Business Insider. ” Google+ Brand Pages.

Google 100
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Content creation. Content Marketing and Artificial Intelligence: A Perfect Marriage? If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. How AI Is Shaping the Future of Content Marketing and Personalization. Product recommendations.