Redefining the Role of the CMO
Buzz Marketing for Technology
OCTOBER 30, 2008
Jeff – Moving the business model from broadcast to a narrowcast model. Whopper Freakout – that spawned lots of parodies on YouTube – got a lot of hits and generated tons of traffic on the web. Don't care about the price of media as long as it meets the target CPA. The Apprentice integrated campaign mentioned Kodak 4.4
Let's personalize your content