Vidyard

AUGUST 2, 2013

Whether it be the Gangnam Style music video, Charlie visits the dentist or a super bowl commercial, the media and those of us at home love getting behind these videos to watch, discuss and share awesome content. Most of the time, I advise my clients to forgo the word viral and just focus on delivering an awesome campaign.

Viral Marketing 50

Viral Marketing Narrowcasting Video Marketing Youtube 50

Convince & Convert

MARCH 6, 2012

I made a proposal to my publisher, McGraw-Hill , and this was the tricky part. Maybe Narrowcasting Trumps Broadcasting. I actually think that’s a good use of the scores, because I think Klout scores are an indicator of how well people can move content through a network and beyond a network. That is revolutionary.

Case Studies 123

Case Studies Narrowcasting Case Study Enterprise Management 123

Single Grain

DECEMBER 6, 2019

Content creation. Content Marketing and Artificial Intelligence: A Perfect Marriage? If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. How AI Is Shaping the Future of Content Marketing and Personalization. 360-degree video content.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145