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Why Social Media Really Matters

Customer Experience Matrix

This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. database marketing, or, more poetically, narrowcasting. Thus, social media present a major threat to search advertising revenues. Date it from 1985 to 1997.

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Klout and the Reality of Return on Influence

Convince & Convert

” Mark: I’m thinking, wow, people don’t react this way over pagerank. Maybe Narrowcasting Trumps Broadcasting. I actually think that’s a good use of the scores, because I think Klout scores are an indicator of how well people can move content through a network and beyond a network. This is something new.