Content Marketo Relevance Web 2.0 
The Point
NOVEMBER 16, 2011
Navicure uses Marketo and Salesforce.com to track marketing ROI.). I marvel at the sheer number of corporate blogs, some of them with a wealth of great content, that nonetheless make it virtually impossible to engage with that company. Calls to action need to appear in content. Good luck with that. promotional).
Adobe Experience Cloud Blog
JUNE 27, 2010
Attract prospects online who are searching for answers to business challenges by providing relevant content and information. One very vital element of social CRM is social selling, which leverages Web 2.0 Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities.
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The Effective Marketer
MARCH 9, 2010
Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Very light on copy but direct to the point and making good use of bullet points.
Adobe Experience Cloud Blog
NOVEMBER 11, 2008
There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Many of these are authored by the team at Marketo, but certainly not all of them.
LeadSloth
JANUARY 12, 2010
Creation of buyer-centric content. Manager, Inbound Marketing, Marketo. By tightly integrating marketing automation solutions with existing data warehouse/master data management platforms, marketers will gain more confidence about the relevancy and quality of their data for improved campaign effectiveness, customer value and ROI.
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