Remove landing-page

Cintell

article thumbnail

Understanding the B2B Buying Disconnect

Cintell

Vendors often focus on creating marketing materials – such as landing pages, ebooks, and white papers – that buyers don’t actually find very trustworthy or influential. Clearly customers bring a healthy level of skepticism to branded content. So how can vendors address the disconnect? .

Buy 172
article thumbnail

How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

Video marketing is officially the top content format B2B marketers used in 2019. While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. To produce your most engaging content, you must develop an intimate understanding of your audience. And it’s no surprise.

article thumbnail

Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

They allow us to focus our blog posts, our landing pages, and our conversations with prospects. Prioritizing your personas will help you prioritize your content. Content on your website, blogs you publish, even how you speak. Buyer personas are becoming more and more critical.