PureB2B

JANUARY 3, 2022

This person not only develops strategic methods of attracting in-market buyers; they’re also responsible for nurturing potential customers—warming them up just enough so they’ll continue down the path to conversion. All it takes is a keyword-optimized website and some effective content to attract relevant, in-market leads.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Reviews as a gateway to buyer intent. I wanted to leverage voice-of-customer content,” he said. “But

Buying Cycle 85

Buying Cycle Intent Ideal Customer Profiles Planning 85

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. The Content Challenge. The internet is crowded with free content.

Paid Content 64

Paid Content Top of Funnel B2B Marketing Content Marketing 64

Inbox Insight

NOVEMBER 30, 2023

We’ve curated the most stand-out insights into a one-stop infographic to help pinpoint exactly where you need to focus your messaging, content and marketing efforts. 160 uplift in businesses actively searching for Marketing Automation Tools in NAM. Which insights will help you plan for even greater success?

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80