How Planful uses customer intent to speed up the B2B buying cycle
Martech
MAY 10, 2022
Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Reviews as a gateway to buyer intent. I wanted to leverage voice-of-customer content,” he said. “But
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