Content, In-market Buyers, Intent Data and Word of Mouth

How Planful uses customer intent to speed up the B2B buying cycle

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Reviews as a gateway to buyer intent. I wanted to leverage voice-of-customer content,” he said. “But

Buying Cycle

Buying Cycle Intent Ideal Customer Profiles Planning

B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. The Content Challenge. The internet is crowded with free content.

Paid Content

Paid Content Top of Funnel B2B Marketing Content Marketing

B2B Marketing Zone

How Planful uses customer intent to speed up the B2B buying cycle

B2B Content Marketing; A Masterclass in Content Amplification

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