Avitage

JUNE 8, 2014

The points here take nothing away from the fact LinkedIn is an important social platform, especially for personal use and content publishing. This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content.

Google 120

Google Paid Search Agency Companies Content 120

Avitage

SEPTEMBER 19, 2017

Micro-content isn’t widely understood or consciously used. When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. Micro-content is simply what the words imply.

Content 120

Content Social Media Social Marketing Promotion 120

Avitage

SEPTEMBER 4, 2017

In What is a Content Supply Chain? I identified the shortcomings of the traditional and still prevalent process by which B2B organizations create content. In our 20 year content creation business we discovered the answer in a different approach, process and set of techniques we refer to as a leveraged content supply chain process.

Content 120

Content Software Google Process 120

Avitage

SEPTEMBER 19, 2017

When it is, it’s usually by marketing for social media content. But micro-content may be the most important content type you have, and you probably don’t manage it. It can also be source for any new content. Either way, microcontent is an under-used content type. And it’s not limited to marketing.

Content 120

Content Social Media Social Marketing Google 120

Avitage

FEBRUARY 19, 2013

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. Content Publishing Marketing and Sales Strategy content strategy Google+ Hangout'

Marketing & Strategy 120

Marketing & Strategy Content Advertising Agencies Google 120

Avitage

FEBRUARY 19, 2013

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. Google hangouts are a new technology most likely requiring a new paradigm. What about content that sales people find useful?

Marketing & Strategy 120

Marketing & Strategy Content Advertising Agencies Google 120

Avitage

FEBRUARY 19, 2013

I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. Google hangouts are a new technology most likely requiring a new paradigm. What about content that sales people find useful?

Marketing & Strategy 120

Marketing & Strategy Content Advertising Agencies Education 120