10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. A successful Facebook page must have concise, engaging text that’s relevant to both the brand and the fans’ interests. Test: Copy length and content; image quality and subject matter.
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