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Content + Intent Data: Informing Content Based on Interest

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest. Second-party data is someone else’s first-party data.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Forrester’s New B2B Buyer. High-quality, relevant content is increasingly the focus of search.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook.

ROI 100
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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Draw your own conclusions after checking out the these 16 intriguing business blogging and marketing statistics and facts. 7: 14 Fortuitous SEO and SEM Stats and Facts. #8:

Stats 100
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$122 Billion MarTech Expenditure by 2022

Valasys

This statistic was a consequence of a focused study that was conducted by Gartner in August of 2018 where they interviewed 621 marketing leaders spread across North America and the UK. According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 !

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The Customer Journey Starts Here

GreenRope

Social ads, in conjunction with real time content and engagement, can be extremely powerful in driving awareness of your business. Provides content ideas for marketers. By mining the chats your reps have with your leads and customers, you gain valuable insights into their pain points encouraging more relevant content.