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61% of B2B Marketers with a Content Marketing Strategy Have Seen Improved Performance

KoMarketing Associates

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. About 57% of the same group said they have seen an improvement in their ability to tie content assets to business outcomes.

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10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

KoMarketing Associates

Here is a look at 10 B2B marketing infographics , detailing how our role as B2B marketers is evolving, including everything from the B2B buying journey through content marketing initiatives and strategic B2B marketing initiatives for the New Year. Marketers’ New Priorities for 2014.

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. We felt the amount and quality of content makes them a notable profile. Followers: 247K. ExactTarget.

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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

How does content marketing play a part in the B2i experience? In fact, I like to say that Marketing is the new Sales. But to get into specifics, consider three different blocks of B2B customer scenarios and how marketing has become a critical coordinating point with content as a critical tool in their tool-bag.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

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$122 Billion MarTech Expenditure by 2022

Valasys

66% marketing teams have a Chief Marketing Technologist (CMT) in place as investment budgets in Marketing Technology (MarTech) has jumped from just 22% in 2017 to 29% making marketing technology the single biggest investment area for marketing resources. Search Engine Optimization (SEO).

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?