Vidyard

MARCH 17, 2015

Simplify Lead Capture with Downloads in-Video Fewer steps to conversion means fewer opportunities for drop-off. So eliminate some steps and allow viewers to download your content from right within the video player. A webinar or really helpful how-to content warrants a gate and offers another place to capture leads.

Demand Generation 56

Demand Generation Demand Examples Video Marketing 56

NuSpark Consulting

DECEMBER 29, 2013

Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance. Whether you believe online display works to build your brand and drive leads or not, the industry continues to grow.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

ActiveDEMAND

OCTOBER 21, 2019

There is no record of the leads’ follow up, the marketing activity that brought in the leads and the marketing activities that turned those leads into sales. . Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

SnapApp

MAY 29, 2018

Like most things in the strange science of B2B selling, this isn’t set in stone; a lead that isn’t going to buy now could be persuaded by content or a sales demo that agitates their pain points. A lead that’s halfway down a competitor’s funnel could be hooked into yours with a tasty piece of “bait”.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content. navigation, placement of content, imagery, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Markempa

AUGUST 12, 2021

leads) but not enough towards progression. It’s a big problem, often ending with frustration as the cycle of “leads-that-go-nowhere” continues. According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. That means 98% of leads fail. Crazy, right? – markempa.

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Martech

SEPTEMBER 21, 2021

Marketing automation focuses on the definition, scheduling, segmentation and tracking of marketing campaigns, allowing the marketing and sales organizations to nurture leads with highly personalized content aimed at attracting and retaining customers. Dynamic content creation. Lead management. Predictive analytics.

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Work Management Marketing Management 123

The Lead Agency

FEBRUARY 28, 2023

This increases the chances that they will convert into a lead. According to a report by Forrester Research, a well-designed user interface could increase your website’s conversion rate by up to 200%. Search beats social media by 300% when it comes to driving traffic to content-based websites. times more traffic and 4.5

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Design 62

Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Lead Liaison

DECEMBER 26, 2018

To access our Event Lead Management Kit, which includes this resource, click here. . According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Choosing the right event lead management solution for lead capture will be the most important decision you make.

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

Vidyard

DECEMBER 4, 2020

By building a WordPress video landing page on your site (or using any CMS for that matter), you’re ensuring that visitors get a clear idea of your brand from first glance and making the chances of driving a lead or sale much higher. Contents 1. What is a Video Landing Page? Why Should I Use Landing Page Videos?

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. What’s more is that you can use these techniques to recover a “lost sale”, increase the average order value and build a lasting relationship that increases the customer lifetime value, which results in more leads and thus more profits.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Single Grain

FEBRUARY 12, 2020

Improving content performance: By sharing personalized content based on customer preferences and interests, businesses can get more reads, views and conversions. Here’s how the lead capture elements have been performing so far.”. How AI Is Shaping the Future of Content Marketing and Personalization. out of 5.”.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

PureB2B

NOVEMBER 29, 2016

Improved targeting of prospects and current customers is another benefit, because DemandGen report stated that lead nurturing allows companies to “produce, on average, a 20% increase in sales opportunities versus non-nurtured leads”. It also has website publishing tools, marketing analytics, and can help you optimize website content.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Improved targeting of prospects and current customers is another benefit, because DemandGen report stated that lead nurturing allows companies to “produce, on average, a 20% increase in sales opportunities versus non-nurtured leads”. It also has website publishing tools, marketing analytics, and can help you optimize website content.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

SnapApp

OCTOBER 3, 2017

On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . As a result, sales teams are now leaning heavily on marketing teams to produce content that helps them tell a story, communicate value, and ultimately move the lead down the funnel from prospect to paying customer. .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Vidyard

JULY 31, 2020

But it isn’t just an effective way to capture—and keep—your visitor’s attention. Contents 1. 54% of consumers say they want to see videos from brands—more than any other content format ( HubSpot ). Websites that use video are up to 53x more likely to rank on the first page of Google search results ( Forrester ).

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Albacross

NOVEMBER 14, 2019

In fact, according to Forrester , the U.S. In fact, B2B buyers tend to read up to five pieces of content on the subject before speaking to a sales rep, so a seller needs to be prepared to answer tough questions and understand how their product is better than the competitors. B2B industry is set to hit $1.8 trillion in 2018.

Sales Management 70

Sales Management B2B Sales Top of Funnel Webinar Metrics 70

NetLine

DECEMBER 6, 2019

According to research conducted by Forrester , consumers study 11.4 pieces of content before making a purchase decision. It’s no secret to B2B marketers that creating quality content starts with informative, relevant subject matter your audience seeks. Your method of generating leads. Inbound Lead Generation.

Cost per Lead 59

Cost per Lead Lead Ranking Lead Generation Cost Per Thousand 59