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The 10 most fascinating people in B2B marketing in 2019

Biznology

Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations. With programs on such cutting-edge fields as immuno-oncology and “patients as partners,” she’s responsible not only for recruiting top-notch industry speakers, but also for driving attendance.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. By limiting form fields, conversions increase. The downside of limiting for fields is the lack of prospect intelligence gathered. DemandBase has a similar structure.

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5 Essential Functions for Every B2B Website

Biznology

To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. Add similar offers throughout your site, varying the deal to suit the surrounding content. You want to be seen as not only up to date, but trustworthy and helpful. Sort of like the Boy Scout law.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

There are a few very useful applications which not only allow you to track the volume of visitors and their content viewing patterns but also go a step further to help you identify which company those visitors came from which effectively capture potential leads from a simple visit and not necessarily a form fill. I am the CEO of netFactor.