Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Factor in some user-generated content or questions - this is what will keep the consumer engaged. You are not relevant.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site. At a minimum.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Communicate with Content After strategic thinking, the key to social media success is content creation. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Certainly, there is a benefit to creating content on a daily basis. But remember, every successful content creator starts the same way – with no audience, and a blinking cursor.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks. Each story shared becomes new content for the blog.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

The ABM Agency

FEBRUARY 14, 2023

Now let’s explore how to leverage paid media and organic content for successful account based marketing campaigns. Developing a paid media plan that is tailored to ABM objectives is essential for reaching target accounts. What is account-based marketing strategy for B2B?

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing Strategy 52

Convince & Convert

JUNE 17, 2010

We have focused on relevant followers, in our industry by and large. By far and away it has been our best means of getting our story out, and capturing business. I do wnode about more followers, and do more followers equate to more business opportunities.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. Is anyone out there? Does anyone care? As I see it, there are 3 options here: 1.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Customers don’t need more messages. In fact, they are increasingly resistant to them.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. I'm impressed with the quality as well as the frequency of your solid content.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. It all comes down to content (and creatives). link] Chris Baldwin Jay, Have you not been sleeping lately?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

AUGUST 18, 2010

How much money should we be pulling from the email budget, to support social media? Better question: How can we integrate email and social media to increase customization and relevancy? How can we convince our clients that we’re good at social media? How can we find a social media guru to add to our team?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? We can now associate a tremendous amount of data to individuals.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JUNE 11, 2010

I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. I'm eager to learn of the content in it. Joe [link] Joseph Manna AWESOME!

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media Ad Exchange 126

Convince & Convert

SEPTEMBER 21, 2010

Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first. And of course thanks for including Radian6.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 14, 2010

link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. It's the Servant of Strategy, Not the Master!

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. The appetite for tools content is huge. Search does matter. Is it extra SEO fodder?

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. PUB There is a third focus beyond media and social: Value. Barney Barney Moran Founder, P.U.B.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 28, 2010

80% of consumers content about products and services created by just 16% of the population – [link] [link] Laurence Bret Who are your influencers? Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 8, 2010

They recognize that the future is not in dot coms at all, but in deconstructing content and making it mobile and portable. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

SEPTEMBER 20, 2010

It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it. It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it. link] [link] What Can We Learn From Top Content Marketing Blogs?

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 8, 2010

But be careful—stray too far from what consumers wanted from you in terms of content or frequency, and you’re likely to see your inbox invitation revoked in the form of an unsubscribe. None of the other media can do that, so it is still relevant and complete privacy is a hard thing to do as Facebook has found out.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? Most quality email service providers give you the option of easily adding sharing tools, and you can then run a report showing which of your subscribers clicked your Twitter link, and/or shared content on Facebook. Thanks Jay!

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

FEBRUARY 9, 2010

Not all of those people will be relevant in helping me answer my questions about a product. kahuna7 Jay, I don't normally comment on your posts (which I should) but I find myself redistributing your posts to my sphere of influence quite often because of how great your content has been now for about the last year. Well, almost.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JULY 13, 2010

Social Media needs to be part of every PR program; however, someone needs to take ownership at the company for managing the various aspects of it. I see quite a few senior PR firm leaders who “get it,&# but are still content to let others lead the way. Thanks again… elizabethsosnow Thanks, Brett.

Social Media 140

Social Media Media PR Webinar Metrics 140