writing 
Customer Experience Matrix
FEBRUARY 2, 2016
The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Imported data includes contacts, funnel stages, campaigns, channels, revenue, and content. As I just said, Claritix’s chief function is assembling customer data from multiple sources.
Customer Experience Matrix
JUNE 2, 2015
It’s just over two years since I started writing about Customer Data Platforms. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. One thing that’s become clear since then is that only big companies will purchase a marketing database by itself.
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Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
Customer Experience Matrix
JULY 3, 2013
One problem with writing about a system like Venntive is evaluating its huge number of features. In some parallel universe where sleep is optional, I would have explored each function in depth before writing about it. In fact, Sugarman said most of the company’s clients are B2B not B2C marketers.
Customer Experience Matrix
FEBRUARY 21, 2014
That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.
Customer Experience Matrix
JULY 10, 2013
I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. The system can also create Facebook landing pages and track visitors to them. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.
Customer Experience Matrix
JULY 30, 2009
For example, the blogging system automatically connects the blog to social media sites that help to redistribute content. The system’s heart is clearly search engine optimization and the supporting features to generate content (blogs and Web sites), receive the resulting traffic (landing pages) and analyze the results.
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