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E-books: More Than a New Marcom Fashion

WriteSpark

E-books are perceived positively by prospects as easier to read, with more visuals and multimedia elements that help a reader's understanding of the content. . E-books are mostly read online, allowing you to enhance the text with embedded video and audio clips, Flash-animated demos or diagrams, screen shots, and links to related content.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

Surprisingly, the experts found Facebook and banner ads to be less effective than the high growth firms did. Content Marketing Social Media online marketing professional services firms social media for technology companies technology services marketing'

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

Surprisingly, the experts found Facebook and banner ads to be less effective than the high growth firms did. SEO and web analytics were among the techniques experts use most and rated the most effective, with blogging and usability testing not far behind.

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Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". But that single-source approach may not in fact be the best way to serve your content marketing projects. Well structured, coherent presentation of all content in the document.

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Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". But that single-source approach may not in fact be the best way to serve your content marketing projects. Well structured, coherent presentation of all content in the document.