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The 10 Best Webinar and Webcasting Tools

Webbiquity

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. Several elements determine the success of your webinars. Is your information unique?

Webcast 363
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Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Here: nada.

Webcast 100
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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: contact vendor. Pricing: $100/$360/$680 per month.

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How To Create Killer Content: Speak To A Customer

Marketing Insider Group

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Once that was done, we realized we had a HUGE content problem.

Webcast 100
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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. One of my favorites is a content-centric approach. Nobody wants to be sold on social platforms. Great question.

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Manufacturing Infographics for Content Marketing

Industrial Marketing Today

If done right, they can be very effective in content marketing for manufacturers and industrial companies. For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Does it fit your content objectives and company branding? Infographics.

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5 Steps to Achieve Content Marketing Success [Slides]

Marketing Insider Group

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success. Benefits of Content Marketing.