Content Eloqua Personalization SQO 
PathFactory
DECEMBER 17, 2018
In this post, I specifically address the love/hate relationship marketing teams typically have with their sales counterparts–and how to make it more of a love/love one by enabling content bingeing. The importance of enabling content bingeing in B2B. Let me explain. An appetite to consume another episode and then another.
PathFactory
SEPTEMBER 12, 2018
When it comes time to research a B2B purchase, they are faced with experiences that aren’t personalized to their needs, fail to keep them engaged, and ultimately make it very difficult to find and consume the information they need to make decisions. Firstly, the content we produce has to be better. Easy to access.
Expert insights. Personalized for you.
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