LeadSloth

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Pardot User Conference Proves They’re a Top Marketing Automation Vendor

LeadSloth

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. In May I attended Silverpop’s user conference, and the Marketo and Eloqua user conferences are coming up in October. Over 100 Pardot customers from all over North America attended this event.

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Impressive Marketo User Summit

LeadSloth

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. The PR Newswire session announced an integration that makes it much easier to distribute press releases, videos and other content right from Marketo. PR Newswire Integration.

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Inbound Marketing & Marketing Automation

LeadSloth

SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. blogging, creation of high-quality content, and website conversion optimization. Both activities have traditionally either been done manually in-house, or outsourced to an agency.

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Marketing Automation Trends for 2010

LeadSloth

Creation of buyer-centric content. Steve Woods , CTO, Eloqua. Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. One particular area I think is ripe for greater attention is really dealing with the need for more precisely targeted content.