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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

. “Right now, the way advertising works isn’t as efficient as it could possibly be, and the mentality has been, ‘Well, that’s just how it is,'” he said, “If advertising is slow, you go to the DoubleClicks and other big-hitters and say, ‘You guys are slow, you need to be faster.’

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Who’s Afraid of Native Ads?

Content Standard

The slippery slope from sponsoring content to sponsoring preferential treatment has at least one journalists feeling “ something akin to horror.” Oh to be placed on the front page of a national newspaper or magazine! Most of us will never feel that rush outside of sponsoring content.

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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

The key offerings provided (ordered by value potential): Sponsored Articles Build beautiful articles that are clearly branded as sponsored content. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

The key offerings provided (ordered by value potential): Sponsored Articles Build beautiful articles that are clearly branded as sponsored content. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Fall of Television, Display Advertising, and Content. The Backstory. Somehow, the nation had climbed out of what felt like the pits of hell. Lack of ads.

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Pressure

Content Standard

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Fall of Television, Display Advertising, and Content. The Backstory. Somehow, the nation had climbed out of what felt like the pits of hell. Lack of ads.

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A Brief History of Online Advertising

Hubspot

Wired magazine's former online off-shoot HotWired for introducing the world to the enduringly ubiquitous banner ad. The publication devised a plan to set aside portions of its website to sell space to advertisers, similar to how ad space is sold in a print magazine. You will," in a kitschy rainbow font. You can thank (or blame?)