Convince & Convert

MARCH 18, 2015

Get all JayToday episodes at [link] Are we finally at the convergence of content marketing and social media software? I’ve written a lot about content marketing software and the content marketing software and tools industry. Some of them will be disintermediated. Maybe Social is the Parent and Content is the Child?

Social Media 148

Social Media Social Marketing Disintermediation Content Marketing 148

Webbiquity

MAY 25, 2021

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. And surprisingly, there’s a lot of B2B content on there. It’s not where I want to see that content.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Is Lewis DVorkin a visionary or a sell-out?

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Is Lewis DVorkin a visionary or a sell-out?

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders. Solution: Curate content and make it easily searchable.

Social Media 60

Social Media Social Marketing Media Planning 60

6sense

FEBRUARY 14, 2022

Eric is a former Gartner and TOPO analyst who has long specialized in demand generation, digital, content, and media. Some websites use automated agents or bots to visit the site and “view” the ads, which artificially inflates content consumption and increases total ad spend.

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

Heinz Marketing

FEBRUARY 8, 2021

And I’m not just blowing stuff anywhere, because I don’t have any reason to, but just, it’s been really impressive to watch your progression, your ideas, your career. That is a interconnected thing between your thought leadership, your go-to content, your go-to-market, and what the product ultimately delivers.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112