PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Content4Demand

MAY 21, 2020

They want more thoughtful and educational content to help navigate this new normal.” Tyler Lessard, VP of Marketing at Vidyard, also explored how businesses are using the spike in virtual events to engage target audiences with visual content during his presentation. This creates content that is highly shareable and interesting.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Vidyard

OCTOBER 9, 2014

Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria? And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

PathFactory

JUNE 28, 2023

Our customers wanted a way to combine our PathFactory’s tried-and-true bingeable Target and Recommend Content Tracks with no-code, customizable, microsite-style, dynamically personalized templates. Thematic Webinar Series Home Post-Webinar Content Hub Forget just sending the slides and a recording of a webinar.

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

PureB2B

MARCH 27, 2019

Here are some ideas on how you can take your ABM strategy to a whole new level: Use Personalized Content. Content personalization has become a major player in the digital marketing game. Remember to fully utilize the content you are personalizing for your ABM strategy. Tell your Story to Better Connect with your Target Accounts.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

Here are some ideas on how you can take your ABM strategy to a whole new level: Use Personalized Content. Content personalization has become a major player in the digital marketing game. Remember to fully utilize the content you are personalizing for your ABM strategy. Tell your Story to Better Connect with your Target Accounts.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80