Martech
AUGUST 9, 2023
She is the host of the podcast B2B Marketing and More With Pam Didner. She writes for a number of publications, including The Guardian, Huffington Post and the Content Marketing Institute. Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.”
Modern B2B
AUGUST 14, 2023
Generative AI – the content engine This is the AI space where mass adoption is taking off, with usage leaping ahead of a decent understanding of the risks and opportunities – creating and refining content using algorithms. Intentify, for example, offers 6 different forms of intent monitoring.
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Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.
Heinz Marketing
JULY 2, 2018
It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve had some great guests and have a line up of awesome content and special guests into the rest of the year. Our very first guest was Funnelholic author and Topo co-founder Craig Rosenberg.
The Mx Group
MAY 1, 2018
Perhaps the most striking insight is that a winning ABM program is more about solid collaboration and marketing fundamentals than it is about your tech stack (though third-party providers can still give your ABM program a serious leg up). Here are four other key takeaways from the 2018 report : Get the targets right. Know your buyer.
NuSpark Consulting
APRIL 13, 2012
Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Marketing Automation is the conduit between funnel entrance and funnel exits. It’s that simple.
Valasys
MARCH 30, 2020
It is a well-orchestrated approach to business marketing based on account awareness, wherein an organization considers and communicates with individual prospects or vital accounts with utmost importance. Valasys Media is a well-renowned name in providing all-inclusive B2B marketing solutions to its clients.
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