Content Database Marketing Demand Generation Tagging 
Customer Experience Matrix
FEBRUARY 1, 2010
Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. 35% of marketers expect to move more than 20% of their direct marketing budget into digital channels next year.
The Point
JUNE 11, 2010
Other topics on tap include: * Scrapping Traditional for Content Marketing. * 10 Best Practices for Lead Generation & Pipeline Acceleration. Matching a Marketing Automation System to Your Needs. For more information on the summit and to register, click here.
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The Point
OCTOBER 14, 2010
The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. Think you have enough content?
The Point
JULY 19, 2010
The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. Our clients see tremendous returns by placing on-demand Webinars (available via registration) on their corporate Websites, or on third party content sites and ad networks.
The Point
NOVEMBER 24, 2009
A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct?
The Point
JUNE 1, 2010
We’ve built games for pharmaceutical companies targeting women aged 55+, games for LEGO targeting kids, and games for Microsoft Bing to drive search queries. Over the past 10 years, B2B accounted for roughly 10-20 percent of our game development, but we expect that to increase significantly. Demand generation?
Customer Experience Matrix
FEBRUARY 4, 2010
If I were feeling particularly tendentious, I could argue other data in survey supports my claim that digital marketers are relatively disinterested in personalization. But the actual question asks about email, display advertising and onsite content personalized " based on individual online behavior ”. database) marketers and Web (i.e.,
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