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Customer Experience Matrix

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Acxiom Uses Social Media Data to Segment Email Lists

Customer Experience Matrix

Acxiom last week released a new “social media marketing” solution called Relevance-X Social. What Acxiom has done – and this is so Acxiom – is to ignore the content posted in people’s social media comments or profiles, and just capture the “hard” information about links between people and membership in groups.