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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” Pricing: free.

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Four Benefits of Social Media Marketing

Webbiquity

Companies are always looking to build up the brand name and image, and sharing informative, useful content in social media networks where your leads, prospects, and customers hang out is excellent for accomplishing that goal. Post and link back to content on your site or blog that is informative or intriguing to your prospects.

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The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. Create a curated stream of news and posts from any number of RSS feeds, including publications; blogs; YouTube channels; topics, competitors and brand mentions (through Google Alerts); and internal business content.

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The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. Pricing: free.

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The 32 Best Twitter Marketing Tools

Webbiquity

Twitter’s key strength is in driving traffic to informative online content including news and blogs. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Sample review: “Find the latest content on any topic. 1) TwitterCounter.

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