PathFactory

JUNE 24, 2021

B2B marketers have a major content ROI problem. An audience that was happy to let marketers determine when and where they could access their content of choice, like scheduled shows on prime time TV. Both use AI to cultivate rich user data and deliver content according to behavior and preferences. We need more data. A lot more.

ROI 52

ROI Top of Funnel Forrester CPO 52

PathFactory

FEBRUARY 19, 2020

At the heart of every B2B purchase decision, buyers and customers need to consume content to inform their decision-making. But many brands make it unnecessarily difficult to find and consume content, by throwing roadblocks or dead ends throughout the journey. Content libraries that are disorganized and bury valuable pieces.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. David has published 15 books and his latest is Brand Relevance. Rob excels at innovating creative and technical content marketing strategies for his clients.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100