The ROI Guy

JANUARY 10, 2011

Research on what drives IT purchase decisions indicates that decisions are currently made based on financial requirements, such as enabling business growth (29%), improving profitability (25%), and reducing costs (22%). Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

FEBRUARY 4, 2009

Server virtualization is one of the best ways for IT managers to meet cost savings goals, and most are well underway with thier virtualization programs. However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing?

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut. Quite often arbitrary cost-cutting leads to inflated costs in the IT ecology.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

TrustRadius Marketing

SEPTEMBER 1, 2022

Hubspot Free CRM Plan Hubspot Free CRM Cost $0 HubSpot Marketing Subscription Marketing Hub Cost Starter – $45 per month billed yearly. Their less common capabilities include blog content and web platform features like analytics or automated site maps. HubSpot Free CRM allows unlimited users and 1 million contacts.

Enterprise Management 98

Enterprise Management Marketing Automation Services Work Management Marketing Management 98

The ROI Guy

DECEMBER 6, 2010

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The Death of a Salesman? of respondents), and peers (28.7%), especially early in the lifecycle. this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost).

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

To help address the lack of innovation spending, server virtualization is being considered and implemented in data centers as one means to drive “keeping the lights on&# costs lower, so as to provide more budget to innovation. This can yield significant cost savings and benefits including: 1. Improving IT productivity 4.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. One of the most important infrastructure investments is a database platform.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

Classifying Investments to Minimize Costs and Maximize Returns To gain visibility into current spending, and make better decisions on future investments, it is recommended that organizations categorize their current IT spending and planned investments according to the IT Hierarchy of Needs.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Terminus

DECEMBER 9, 2020

This digital shift has catalyzed technological advances that are helping B2B marketers engage with buyers more effectively through online channels such as display advertising, chatbots, sales engagement tools, and website personalization. This shift is a result of the B2B buying process dramatically changing.

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

Convert

SEPTEMBER 8, 2021

Well then MVT can allow you to perform the equivalent of far more tests in almost the exact same time frame… What if we take that example from above and we allow each test to run for a full 30-day sales cycle to get an accurate measuring window? Cost per 100,000 visitors: $199. Cost per 100,000 visitors: Approx $475.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif.,

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

LeadSloth

JANUARY 12, 2010

Creation of buyer-centric content. Sales & marketing alignment. Lead nurturing must match the complexity of the sales cycle: Despite the typical complexity of B2B sales cycles, B2B marketers have traditionally run very basic campaigns to match basic sales processes. Renewed focus on data quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions. How do you ensure your content won’t get filtered out?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk. Content Marketing and the Forgotten Sales Professi.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 4, 2010

Sell value vs. price - Traditional sales professionals focus on price, and therefore leave the discussion open to discounting. Value selling focuses on the benefits and payback of the proposed solution, shifting the focus from cost of the product, to value of the solution. Content Marketing and the Forgotten Sales Professi.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. In order to break through, leaders are recognizing the need for smart and engaging value-added content.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 10, 2010

For those selling services, the road is tougher, and will require sensitivity to price, extreme value, and benefits of the services to far exceed the costs, as organizations will be looking to reduce services contracts overall for needed infrastructure investments. Content Marketing and the Forgotten Sales Professi.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 9, 2010

Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Accelerate Slow Sales Cycles with More Sales Enabl. B2B Companies are Really Content Companies, But is.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

AUGUST 5, 2010

Knowing the value of ROI is important when making a business investment because it clearly demonstrates the financial gains of the proposed project, compared to the relative cost. For example, if a project has an ROI% of 200%, the expected net benefits of the project are double those of the expected costs for implementing the project.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Net Present Value (NPV) Savings Defined NPV Definition: The sum that results when the discounted value of the expected costs of an investment are deducted from the discounted value of the expected returns. From this investment, the company expects to save $200,000 each year.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40