Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Marketing Attribution 106

Marketing Attribution Enterprise Management Work Management Marketing Management 106

ClickZ

AUGUST 27, 2020

Even though several marketing functions have been adjusted to meet the changing business climate during the COVID-19 pandemic , companies are still expressing concern over retaining customers and keeping employees safe. Intelligent chat offers a conversational solution for mortgage lenders who are helping buyers lock in lower rates.

Marketing AI 111

Marketing AI Work Management Resource Management Marketing Management 111

PureB2B

MAY 30, 2022

There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. In most B2B sales and marketing, personal data is key to reaching the right people at the right time. You need to comply with both of the regulations in your B2B sales and marketing.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

There are, however, new rules and processes you need to adopt to ensure GDPR compliance with your B2B data usage and cold outreach. In most B2B sales and marketing, personal data is key to reaching the right people at the right time. You need to comply with both of the regulations in your B2B sales and marketing.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

FEBRUARY 8, 2023

Although only 37% of all sales organizations currently use AI in sales processes, more than half of high-performing sales organizations leverage AI. In this post, you’ll learn everything you need to know to get started with AI in sales — what it means, why you need to leverage it, and 5 powerful applications for your sales process.

Marketing AI 82

Marketing AI RFP Work Management Marketing Management 82

Buzz Marketing for Technology

JUNE 27, 2008

change management. information management. knowledge management. managing wiki growth. 21 days of wiki adoption. advertising. Barack Obama. better meetings. BlackBerry. boris mann. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. Digital Democracy. digitallearning. EDUCAUSE2006.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100