Customer Experience Matrix

AUGUST 13, 2013

Its particular strength comes from sending follow-up email surveys directly to leads to find out what happened: were they contacted by the channel partner? NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance. did they eventually buy?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Directive Agency

APRIL 22, 2022

While brain-reading technologies are still in the works, monitoring user behavior through heatmaps is a viable alternative for brands. User behavior is one of the most crucial pieces in the jigsaw puzzle of SEO and conversion rate. This section will cover each tool individually and offer an overview of a heatmap. What is Hotjar?

Marketing Analytics Tools 52

Marketing Analytics Tools SEO Enterprise Management Work Management 52

NuSpark Consulting

DECEMBER 18, 2011

But again, this information is tied to a company visit; not a user visit. Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. Additional intelligence is available via integrations with Hoovers and Jigsaw.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? Information can come from sources beyond the lead itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Online Marketing Institute

MARCH 13, 2011

By this I mean that your team needs to have complete visibility into all marketing efforts and results, as well as the ability to launch sales generated marketing campaigns. There is just too much information there that will distract from the goal of understanding who is coming to your site and how to capitalize on this traffic.

Startups 40

Startups Leadlander Jigsaw Tools 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. Information sharing and education.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40