Televerde

FEBRUARY 20, 2020

As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Dear Televerde, I’m well overdue when it comes to digital transformation, and I need some marketing technology advice. I’m a marketer, not a technology expert! We’ve got you. How exciting!

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

SmartBug Media

MAY 11, 2020

Migrating from another marketing automation tool into Marketo is no different. Rearticulate which data actually informs your marketing strategy. Marketing executives: Set realistic expectations and timelines; advocate for staff resources. KonMari Your Current Marketing Platform. Which data matters?

Marketo 66

Marketo De-duplication Marketing Automation Services Landing Pages 66

Capstone Insights

OCTOBER 1, 2017

In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.)

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.)

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

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De-duplication B2B Marketing Work Management Marketing Management 80

ANNUITAS

SEPTEMBER 7, 2010

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”  Markets by the Numbers.

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Adobe Experience Cloud Blog

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. 3) Prune Inactive Contacts. 2) Set Up Alerts.

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De-duplication Thought Leadership Marketing Automation Services Contact Marketing 48

Adobe Experience Cloud Blog

MAY 8, 2015

Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another. And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers. The answer is data. (If

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De-duplication Sales Qualified Leads Marketing Automation Services Leads 48

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

LeanData

JUNE 24, 2014

B2B marketing used to be easy. Hence, the erosion of these channels has led to a new set of marketing imperatives. However, with our investment in marketing automation and tools, our data focus has remained mainly on leads and top of the funnel, measuring lead volume and, in some cases, lead quality.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

B2B marketing used to be easy. Hence, the erosion of these channels has led to a new set of marketing imperatives. However, with our investment in marketing automation and tools, our data focus has remained mainly on leads and top of the funnel, measuring lead volume and, in some cases, lead quality.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. a startup focused on lead management software announced today that it has secured $5.1 LeanData’s focus is to enable sales and marketing professionals to address the emerging challenge of account based selling. About LeanData Inc.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. a startup focused on lead management software announced today that it has secured $5.1 LeanData’s focus is to enable sales and marketing professionals to address the emerging challenge of account based selling. About LeanData Inc.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

Martech

MAY 22, 2024

In the context of martech tools like CRMs, CDPs and marketing automation platforms, data quality means the data in these systems is: Accurate: Information like contact details, purchase history and preferences are correct and up-to-date. are standardized across your platforms. Sounds great, right?

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De-duplication Marketing Automation Services Lead Ranking Work Management 64

Content Standard

APRIL 22, 2015

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. He is looking for other ways to show marketing attribution and contribution last quarter. ” Even though they requested contact on your site, the lead source would change.

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Marketing Attribution ROI De-duplication De-duping 40

TrustRadius Marketing

SEPTEMBER 8, 2022

Customer relationship management ( CRM ) may be the most common business software on the market. All-in-one tools like these are so popular some probably wonder if they’re overrated and it’s actually a good question. We go into the pros and cons of this powerful business software and offer up good CRM options for beginners. .

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Zoominfo

APRIL 23, 2020

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Time to plan your next marketing campaign or start prospecting into your top accounts! JUST KIDDING.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. How do duplicates happen?

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Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

DiscoverOrg

MAY 7, 2019

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is an introduction to the use and impact of marketing and sales intelligence data on business decisions.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Heinz Marketing

AUGUST 5, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Check out the previous quick start guide posts on content amplification and sales automation.

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Account Based Marketing ABM Marketing Automation Services De-duping 120

Hubspot

DECEMBER 21, 2011

Marketing wants sales to call all of the leads they're delivering. How do you improve lead management so leads aren't wasted or contacted before they're ready, and both sales and marketing can live together in harmony? Sales wants more, better leads. That's because great lead management is kind of, well.hard. Set up SMarketing.

Lead Management 28

Lead Management Lead Scoring Lead Ranking Sales Qualified Leads 28

LeanData

MAY 15, 2014

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

LeanData

MAY 15, 2014

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40