LeadSloth
DECEMBER 14, 2010
As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management.
LeadSloth
AUGUST 24, 2010
Or if they register for a demo of your product, a logical next step my be a product trial or a free consultation. I can share some approaches that work well for me in my consulting practice. Then start mixing in some more promotional content, which could be offers or product-related content.
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LeadSloth
JUNE 7, 2010
Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. It’s presented by Sean Donahue, Editor, MarketingSherpa and Jennifer Horton, Best Practices Consultant, Eloqua. Hubspot Show & Tell.
LeadSloth
OCTOBER 16, 2009
Genius.com, Product Marketing Genius ( PDF ), San Mateo CA. My Conclusion: Learn From Management Consulting. My suggestions is to look at how strategy consultants like McKinsey have solved this problem. These are some recent jobs: Blackboard, Senior Manager, Marketing Operations and Technology ( PDF ), Washington DC.
LeadSloth
OCTOBER 18, 2010
If you don’t have the right resources, you may need to hire someone, or work with a consultant. But usually, it also requires a renewed focus on creating content that focuses on the buyer’s issues, rather than your own products. The most junior person on the marketing team is often not the right person.
LeadSloth
APRIL 29, 2009
In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Today I’ve put together a list of vendor blogs.
LeadSloth
AUGUST 30, 2009
The project itself will cost a fair amount of money, both for software as well as for expertise (either hiring an in-house expert, or hiring a marketing automation consultant ). Is productivity improved? I believe there is a good reason for this: costs savings with Marketing Automation are marginal. Are there costs savings?
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