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B2B Sales Lead Generation Pros Who Listen, Learn

ViewPoint

How do my colleagues at PointClear and I keep from falling into this trap? The tone of the prospect is generally clear almost immediately. My PointClear peers and I have learned as lead generation professionals that adapting a prospect’s style of communication is helpful for immediate acceptance. One simple trick.

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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

ViewPoint

The comment made me think about our outsourced B2B lead generation services and the way we have successfully partnered with manufacturing, technology and start-up companies to cover their markets, develop their prospects and deliver highly qualified sales opportunities to their field sales teams.

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Lead Generation Lies That are Wreaking Havoc with Your Sales

ViewPoint

Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Automated systems accurately score (prioritize) leads. More leads are better than fewer leads.

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Dear CEO: Find out how well your team is nurturing its B2B sales leads

ViewPoint

Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher. That is why you frequently hear sales say: “the leads suck.”. Long term, things get even worse.

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Get 3X B2B Marketing ROI by Nurturing Leads

ViewPoint

Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. Successful lead generation—inbound and outbound—requires nurturing. The numbers speak for themselves.

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

ViewPoint

Our management team has an average 10 years’ experience with PointClear, and that longevity translates into added value for clients. They’ve learned a lot and are invested in the success of the sales lead management programs we deploy. He was smart, a great trainer and a great consultant. Dan McDade: The big hand theory.

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What's it take to generate leads that fuel your forecast?

ViewPoint

PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. Precise management of lists, lead data, cadence and outcomes drives revenue. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results.